We are proud to present the inaugural issue of our electronic newsletter. For over twenty years, our printed version, Beef Up Your Business, has been delivering news and merchandising ideas to the industry. With this evolution from print to electronic, our e-newsletter will continue to be a leading resource and offer technical information, promotional ideas and issues coverage relating to the Canadian beef industry.

“Our readers have told us they want more information on Canadian beef, more often,” says Rob Giguere, Sr. Director Domestic Trade Marketing for the Beef Information Centre. “An e-newsletter format gives us the flexibility to meet this industry need, while minimizing our environmental footprint.”

And we have combined three newsletters into one. The new Beef up Your Business will provide articles that focus on a single theme or trend, each addressing how it impacts three segments of the industry: Retail, Foodservice and Processing Development. In addition, Beef up Your Business will continue to be an important resource, offering technical information and issues coverage relating to Canadian beef. With interesting articles, colourful graphics and links to updates and free resources this e-newsletter is a must-have for beef professionals.

Convenience—It’s Not Your Mother’s TV Dinner Anymore

We’ve come a long way from TV dinners of the past, those metal trays filled with potato flakes and suspect gravy. Today’s ready- to-eat offerings feature high quality ingredients, delicious and interesting flavours... Read the Full Article

Convenience — “Home-Cooked” Meals in Minutes Win With Consumers

Consumers are demanding convenience without compromising quality. A “home-cooked meal” has come to mean a delicious, nutritious home-style experience, straight from the package, with little or no preparation... Read the Full Article

Convenience—Adds to Profit in all Restaurant Segments from QSR to Fine Dining

With the increase in quality and selection, it’s no surprise that value-added, pre-cooked items are taking off with grocery shoppers. While this may look like a new trend, the reality is that foodservice operators have long relied... Read the Full Article

Convenience—Quality First Means
Market Growth

Value-added technology has come a long way from TV dinners and boil-in-a-bag meals that were a last resort. Processing technology now allows processors to create convenience products to meet varying specifications... Read the Full Article